MICE Development Manager

NH Hotel Group is a consolidated multinational player and a leading urban hotel operator in Europe and America, where it operates over 350 hotels. Since 2019, the company works with Minor Hotels in the integration of their hotel brands under a single corporate umbrella with a presence in over 50 countries worldwide. Together, both groups have a portfolio of over 500 hotels articulated around eight brands: NH Hotels, NH Collection, nhow, Tivoli, Anantara, Avani, Elewana, and Oaks.

Tasks & responsibilities

• Responsible for the MICE Segment within The Netherlands. Main focus: Amsterdam & Conference Centers due to high contribution MICE & importance of these hotels;
• Responsible for proactively driving and executing commercial activities to achieve commercial results within the MICE Segment;
• Responsible for the outbound activities budget & planning (fairs, events etc.) ……..;
• Responsible to create a (new) strategic MICE Framework and plan to further execute by yourself and the team;
• Within the MICE Plan, have a clear & SMART Plan with strategies (vision, mission, values), tactical plan (breaks down the strategic plan into more actionable points) & operational plan (more a detailed plan how the team needs to execute). Main focus should be The Netherlands, with a strong look how our company can adapt within the region and Business Unit;
• Clear vision on short, medium and long term goals how the MICE targets should be met. A possible outline per market or even hotel is desirable. Adapt per business needs and market fluctuations. Short, medium and long term action are extra highlighted in the MICE plan;
• Feeder market relevance: set up calls with relevant feeder markets  to discuss strategy and actions;
• Clear understanding of MICE & Overall revenue targets for main hotels in the region & understand budget, forecast & future OTB thus knowing where to adapt.
• Understand, capture and execute on relevant changes, opportunities, and threats in the MICE market, including competitors, innovative initiatives.
• Managing team of Mice Account Managers (2-4 FTE): training, coaching, monitoring, giving directions, planning etc.
• Ensure sales efficiency and good use of the systems, templates, procedures, and input of activities in CRM.
• Synergize with other team members (corporate team, but also Digital, Leisure etc.) but mainly with teams in important feeder markets, specific for each market and/or hotel;
• Participate to budget and business plan preparations with projections on forecasted productions of accounts, market trends, account strategic plans etc.
• Manage preferred MICE Partnerships;
• Close collaboration and efficient communication with other department heads, within BeNeLux region, BUNE and HQ stakeholders.
• Maintain and develop good relationships with external key business players, identify and conclude win-win partnerships, participate to networking events.